Top Selected Projects

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Brand Strategy / Corporate Identity  / Logo Design / Branding /  Graphic Design 
& Creative Direction

These are the main areas I have worked so far in my career as a Graphic Designer. I have been conceptualizing and creating the strategy to launch brands, while also executing, designing logos, bringing brands to life and developing pitches for clients for almost 12 years. Being a Senior Art Director & Graphic Designer at AKQA allowed me to work with big brands such as Nike, BBC, Rolls-Royce, Nivea, Bnp Paribas, FWA and Eurosports. 

More recently, I have worked in Advertising at O Escritório on projects/campaigns for LIDL, Super Bock, CIEN, Sumol and ABANCA.

Nike Winner Stays
Nike launched a campaign in Saudi Arabia with its focus on street football with local crews called "Winner Stays". I was asked to develop the logos and key visuals for the different cities where it would take place, and be inspired by the main campaign´s edgy style.
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BBC Story of Life
The award-winning David Attenborough´s Story of Life App assembles the greatest collection of his best and most informative moments about the Natural World. The app allows us to interact, organize and create our own collections through a visual journey with a customised modern illustrative language.
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AKQA U
AKQA has asked me to create the Identity and Branding of its educational program initially named ´AKQA U`. I decided to create a modern, clean, sleek ´U` that changes its skin according to the subject in discussion, so the possibilities are infinite, and it can also be used as an ornament and grid for the many communication materials.
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Nike Rise Box
I was asked to develop a visual concept for the Nike Rise II campaign that would consist in a premium package with some of their main official photography and branding.
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Bring Your Game
I was briefed to develop a series of key visuals and logos for the stage II of Nike´s Basketball ongoing campaign where I used their main photos of a selection of athletes crossing it with the official look and feel of the campaign.
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Eurosport Olympics
´Home of the Olympics`establishes the beginning of a long-term partnership between Eurosport and Discovery, with the coverage of the Winter Games in PyeongChang across all platforms.  I was asked to create the whole Identity in a way that would engage a younger audience while taking inspiration from south korean cultural style throughout all channels.
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We Are Tennis
Bnp Paribas sponsors many Tennis Tournaments and has created in 2015 the ´We Are Tennis Fan Academy` as an extension of the main WAT Campaign, which aimed to create a meeting place for all Tennis entushiasts and offer exclusive deals for the most loyal Tennis fans. 
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W.A.T.
Bnp Paribas sponsors many Tennis Tournaments and has created in 2015 the ´We Are Tennis Fan Academy` as an extension of the main WAT Campaign, which aimed to create a meeting place for all Tennis entushiasts and offer exclusive deals for the most loyal Tennis fans. 
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Eurostar
´It starts here` Eurostar Campaign aimed to promote their high-speed travels to many cities in a way that would get the attention of all generations while promoting the cultural background from each place.
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Nike Book
I was asked to develop the art direction and design of the official Nike Book with the statement "Victory for 10 billion athletes", with insightful quotes and content. My approach was clean, modern, giving more protagonism to big titles and sub headlines which became more like an ornament on the spreads. 
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Ana Pais

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