Bnp Paribas sponsors many Tennis Tournaments and has created in 2015 the ´We Are Tennis Fan Academy` as an extension of the main WAT Campaign, which aimed to create a meeting place for all Tennis enthusiasts and offer exclusive deals for the most loyal Tennis fans.
I was asked to create the whole identity and branding for the tournaments and all types of marketing collateral material, taking into consideration that they wanted to have a premium package and a specific VIP area designed for the more enthusiastic Tennis fans. I worked on this project through two stages, developing two different languages.