We are Tennis

Bnp Paribas sponsors many Tennis Tournaments and has created in 2015 the ´We Are Tennis Fan Academy` as an extension of the main WAT Campaign, which aimed to create a meeting place for all Tennis enthusiasts and offer exclusive deals for the most loyal Tennis fans. 

I was asked to create the whole identity and branding for the tournaments and all types of marketing collateral material, taking into consideration that they wanted to have a premium package and a specific VIP area designed for the more enthusiastic Tennis fans. I worked on this project through two stages, developing two different languages. 

Agency

AKQA

Client

BNP Paribas

version #1

logos_wat-03
wat01_KV_base_1170px
WE-ARE-TENNIS-120170507_000_

pos

ters

WAT_01_cartazes-04
WAT_01_cartazes-05
WE-ARE-TENNIS-120170507_008
WE-ARE-TENNIS-120170507_007
WE-ARE-TENNIS-120170507_006
WE-ARE-TENNIS-120170507_009
wat_01_patterns-18
wat_01_patterns-16
wat_01_patterns-17

version #2

SKETCHES
bola-salto
wat-02-logos-06
wat-02-posters-13
wat-02-posters-14
wat-02-posters-15
garrafas
premium
route01_tote_03
unnamed-file
route01_00
stamp_01
lab00

Ana Pais

Let´s work Together

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