It starts here.

This is a set of designs created to support the Eurostar campaign "It starts here"
which would become the foundation of all the communication deliverables.

It all started as an icon with the letter E structured as the water line,
the underground train line, and a marking dot. 

My main goal was to avoid contaminating the main official logotype
and have a modern modular system that could replicate itself constantly, and become the window to all sorts of content and get the attention of a much younger audience.

Agency

AKQA

Client

EUROSTAR

concept

comp-eurostar
EUROSTAR20170507_001
EUROSTAR20170507_003

bran

ding

EUROSTAR20170507_008
EUROSTAR20170507_010
EUROSTAR20170507_009
EUROSTAR20170507_002

Ana Pais

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