This is a set of designs created to support the Eurostar campaign "It starts here" which would become the foundation of all the communication deliverables.
It all started as an icon with the letter E structured as the water line, the underground train line, and a marking dot. My main goal was to avoid contaminating the main official logotype and have a modern modular system that could replicate itself constantly, and become the window to all sorts of content and get the attention of a much younger audience.