Story of Life
Agency
AKQA
Client
BBC
inspire
the
App
Alternative Illustration
— Modular System
The commitment between Eurosport and Discovery started in 2018 with the goal of transforming the Olympic Games experience and the intention of reaching younger audiences through multi cross-platforms. The coverage of the PyeongChang Olympic Winter Games 2018 had to not only seduce younger generations while still providing high-quality content but also bring some of the cultural context where it would take place, the South Korean vibe
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