Nike Winner Stays

Nike launched a campaign in Saudi Arabia with its focus on street football with local crews called "Winner Stays", as part of Nike Foootball X. I was asked to develop the logos and key visuals for the different cities where it would take place, and be inspired by the main campaign´s edgy style, by speed, light effects and the Nike Mercurial lines.

I was asked to create the main fonts for the logos, design the logos and to convert them into badges, and apply advanced 3d post-production on them, for the events taking place in: Prague, Riyadh, Belgrad and Istambul. 

 

Agency

AKQA

Client

NIKE

Cover Video

DEWALD BRAND

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Inspiration & References

Inspired by neons, glow, light effects and the contrast between cold and warm, I tried to capture each city´s particular style, which was hard due to the strict deadline, specially while designing the fonts and logotypes, as I had to make sure they would be approved in Saudi Arabia, and that they would follow the typography rules locally applied.
Funny thing, I did not know back then that just by merging two letters it could mean something entirely different. Always learning.

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stage #01

Font Design for all cities

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Final Logo Badges

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badges

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3D Post-Production — Final Logo Badges

Before-After — Advanced Post Production

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the

event

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Ana Pais

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