Nike Winner Stays
Inspiration & References
Inspired by neons, glow, light effects and the contrast between cold and warm, I tried to capture each city´s particular style, which was hard due to the strict deadline, specially while designing the fonts and logotypes, as I had to make sure they would be approved in Saudi Arabia, and that they would follow the typography rules locally applied.
Funny thing, I did not know back then that just by merging two letters it could mean something entirely different. Always learning.
Font Design for all cities
Final Logo Badges
3D Post-Production — Final Logo Badges
Before-After — Advanced Post Production