Nike Rise

The brief was short and clear: to create a layout with a compilation of assets from Nike Rise II that would be part of a premium package for Nike. I decided to go with a two-piece booklet, in order to separate the small booklet with the official photography from the main layout to give it an edge.

My approach aimed to be sharp and modern, combining the black and white imagery with strong colors, through diagonal cuts present on the campaign key visuals and bring focus to specific areas of the layout.

Agency

AKQA

Client

NIKE

photo 
design 

rise-box-parallax
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Rise

UP

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The Ability to Rise is in All of Us

When wide open, it works as a poster, and the chaotic mashup layout seems to be organized from a far away point of view, while you are guided through the beautiful imagery at your own pace, and the customised font plays a more ornamental role.

Ana Pais

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©  ANA PAIS STUDIO . 2021