Akqa U
Agency
AKQA
Client
AKQA
The anatomy of the logo
As previously stated, the logo was built with a particular structure, which allows us to divide the letter into smaller spaces that can contain different colours, patterns, and even become a window to showcase photography and footage in a larger scale.
Below we have a color palette for each educational field that when combined with patterns and all sort of graphics can elevate the logo to a place where it is more than just merely a logotype and more like a brand statement.
expression
stationery