Photography has been one of my passions since I was 16 years old. Back then, I got the chance to photograph myself with an analog camera and go to the store with my mother to see how the photos turned out. Soon I started experimenting with digital too, always exploring myself as a model, playing with poses, feelings, self-expression and lighting.
I studied Graphic Design in Fine-Arts, and worked as a Designer and Art Director since then, for 10 years. Working with many different businesses and brands in various fields who wanted to develop a strong brand and solidify their identity and brand values helped me shape the way I design and anticipate their needs before they even know what they are after.
Logo Design and Corporate Identity used to be my nightmare back in university. That was the reason why the first job I applied to required strong corporate identity and branding skills, as a challenge. Little did I know I was actually quite into it and would do it for many years ahead. I could see the beauty in creating complex grid structures and logos that conveyed a message while reflecting the brand´s core values.
Retouching allows me to approach a project as a whole, by editing every single image so that it matches the creative direction and the look and feel of the project, because an unedited image sometimes can make the whole project look unprofessional. That way, even when not needed, I make sure I always edit the images provided by the clients, even when it is not required on brief.
Parallel to my career as a Designer, Creative Director and Photographer, I have been exploring Digital Art mostly as a personal artistic approach. I see it as an expansion of my work in other fields, where I get more freedom to deconstruct preconceived ideas about my creativity and any mechanical automated processes that I got comfortable with.